To combat this effect and be perfect at any time, Shiseido has created Synchro Skin, a fluid makeup fund that maintains maximum speed with the skin throughout the day and achieves a bare skin effect. How cool is that?

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Carrie White
Celebrating love with Charli XCX

Everything it depends on is the creativity that the video has. And at GUM, we have been able to see some AMAZING productions come to light! Recently, we had the opportunity to have Charli XCX home at our film studios for rent in NYC.

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Carrie White
Adidas Y3 Campaign shot at GUM

Year after year, brands do everything they can to deliver the most innovative designs, implement state-of-the-art technology or simply extract the most exclusive pair. Of course, Adidas will never stay behind, and the new D4 Y3 is no exception.

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Carrie White