Hamilton x Hilfiger: Street style Campaign shot at GUM

Recently, our Long Island City location got into a new exciting shot – one of the biggest brands together with one of the biggest stars in the world. Tommy Hilfiger came together with Lewis Hamilton to collaborate in a brand that would be like no other: an ode to urban fashion, comfort, and style. It is no secret that Lewis has built his incredible career as a racing champion with passion, dedication and hard work, and all of that translates into his personal style.

Lewis is daring in all facets of his life, from racing to high-risk sports, and the same happens with his fashion sense. With the promise of a collaborative collection that is something totally fresh for the new male line, while staying faithful to the very particular style of Tommy Hilfiger, a result that is only achieved when working with people who share the same values and goals.

That’s why GUM Studios was so happy to work with such a character: as one of the most groundbreaking production studios in NYC, we love putting color and a very particular touch to each campaign we get to do, and the Tommy Hilfiger one was no different.

We were stocked to get this colorful short going, with the racing champion on close up, showing off his style, his looks, and his amazing new line. Are you ready to see what else is coming out of this amazing collaboration?