Kim Kardashian West is undoubtedly a woman who sets trends wherever she shows her face or plasters her name, and nowadays, she seems to influence all aspects of artistic life and fashion.
In a campaign like nothing we had ever done at GUM studios Brooklyn before, it was fun to watch as Kim K herself was looking at the reflection of her doppelgängers, turning the whole thing into a unique campaign to present her first line of sunglasses. Kardashian collaborated with Carolina Lemke to make her first collection, which will be based on futuristic lines that in turn are combined with XXL sizes and defined lines. She has been sharing teasers on her very own Instagram, and then statins she had taken part in every step of the process.
The campaign was filmed by Mert Alas and Marcus Piggott, with make-up made by Mario Dedivanovic, the incredible straight hair that has become Kim’s brand by Chris Appleton and the futuristic style by Danielle Levi.
The photo shoot made in our NYC film studio is inspired by several elements: some sci-fi touches, combined with the great models of the 80s and 90s who changed the world, in the same way that the famous Kardashian has done it too.
Without a doubt, we will be seeing much more of this brand, as of the socialite and businesswoman all over the world, and in GUM we are more than excited to set the setting of campaigns that are spreading like wildfire!