Picture this: you get up and have breakfast to start the day with energy. You clean your of impurities and get ready to face your day with the best face available. But then, the weather plays tricks on you: it’s cold in the morning, and warm in the afternoon. After that, you have to hit the gym. By the time you’re done, forget about after-work drinks with your friends because there’s not a trace of makeup left. 

It is the daily routine; in addition to the frantic pace of life, the skin changes during the day of our activity and other external factors.

To combat this effect and be perfect at any time, Shiseido has created Synchro Skin, a fluid makeup fund that maintains maximum speed with the skin throughout the day and achieves a bare skin effect. How cool is that?

Its Synchro Skin Self-Refreshing Foundation, an intuitive formula that senses, responds, and renews. Groundbreaking ActiveForce Technology resists heat, humidity, and motion for a full 24 hours.

Their new material was shot in our B studios in Brooklyn and under the lights of the stage, models kept a weightless, just-applied look all day long. In sync with the makeup, the soft lighting and the nude coloring of the set brought the models faces to light – in complete sync! 


Find us if you’re looking for the best NYC photo studios for rent and let us show you why we are at the top of photo and film studios nationwide. 

GUM Production studios NYC

Carrie White