Love is a Broadway Hit shot at GUM Film Studios NYC

From photo shoots and  TV commercials to reality shows and movie films, GUM film studios NYC is a space to create.

The most recent production in which we had the opportunity to participate as one of their locations to shot, was the film Love Is A Broadway Hit by director Peter Lee, a fun romantic comedy filmed in New York City, we thank all the participants and the company of production for having selected our studio.

 

No matter the concept or size of the production in GUM Film Studios you will always find a space with all the facilities to create.

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The importance of having a green screen in a film studio

A cyclorama or a green screen as it is usually called is nothing more than a wall with a special curvature that is used as a background for the filming of videos, movies or tv shows. These walls make a 90-degree angle where the floor meets the wall creating an "infinity" effect in the shot.

The green screen is one of the most used resources for the production of television commercials and film filming. Having a cyclorama within your essentials if you have a film studio will allow you to have the possibility of playing with lighting and staging.

The reasons why the screen is usually green is because the sensors of the cameras are prepared to capture better in that color, like the human eye. The idea is to fully capture the green color and then be able to erase it in the post-production to include other elements and achieve the desired effect.

What to keep in mind when using it?

  • Use it as a background for when you have productions or films where you require the background to be a place or space to which you can not go to shoot. Also for photography is useful when they want to make photomontages and replace the color with some landscape or special effect. There are many ways to create a suitable background, from buying the fabrics to painting the walls with the right colors.
  • Try to illuminate the area correctly, ideally, have two side foci, it is necessary that the lighting is uniform and that the color looks the same everywhere because it will help make postproduction much easier.

  • Use a tripod to avoid sudden movements of the camera, with a green background to the most minimal movements captured as if it were a shake.

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    To replace the background of what you want, it will be easy if you took the first steps as it is. Take the clips to your editing software and place the background image on a second track and then activate the chromatic color filter. Adjust the color settings if you see something brushstroke and ready.

     

    GUM - Film Studios NYC

     

     

Keep It Spotless Campaign shot at GUM Film Studios

Nickelodeon is one of those brands recognized internationally for the excellent creation of content for children on television. One of his most recent television shows is Keep It Spotless, for which they did an incredible publicity campaign filmed in one of our film studios in NYC.

There Be Dragons was the company in charge of the production of this funny campaign, which presents with a very ingenious idea the concept of the tv show that is about keeping clean of paint while complete fun challenges.

Our tv studio in Brooklyn was full of colors with this production, we wish you good luck with this new program.

GUM Film Studios NYC

New Campaign for the MLB Cooperstown Collection

We recently had the opportunity to be part of the filming of the new MLB Cooperstown bell by New Era, commercial that was recorded in one of our film studios in NYC.

WhoodenCollective was in charge of creating the spectacular concept for this film in which they used the music of SHIRT, and our cyclorama to present in a very colorful way the new caps. We really liked the way they combined lighting, shadows, and colors, achieving a result that attracts a lot of attention.

 


One more example of what can be achieved in any of our film studios in Brooklyn and Queens. Do not hesitate to contact us to learn more about our services.