A$AP Rocky’s “Fukk Sleep” video shot at GUM Film Studios

With an incredible photography and an innovative concept, both these artists are breaking paradigms wherever they go. The colors, the shadows and the versatility of the transitions of the scenes are on a par with the most recognized film studios worldwide. The production house has developed expertise in the creation of music videos, with special emphasis on giving each story a unique touch that corresponds with the allure and audience of each artist.

Directed by Diana Kunst, produced by O and Dutty Pictures and the creative studio Object and Animal, it is the “Fukk sleep” is the latest hit of the hip-hop scene and has already reached almost 2.5 million views from fans who have been captivated by the new theme of A$AP Rocky. There are few film studios in NYC that can boast of making top quality videos with all sorts of artists, but GUM ain’t one of them. That is why this film is not only a music video but a story narrated with great cinematographic passion.

The video, in collaboration with FKA twigs, is a film from the song "Fukk Sleep" that arises from Rocky’s latest album, shows the two – Rocky and FKA twigs - enjoying a night out in New York, in a fancy ride, crashing with big jewelry, weed, a strip club and a sophisticated dinner. The adventure of all night is an image of illusion, party, lack of control and pleasure.

This video also includes the appearances of Frank Ocean, Playboi Carti, Cudi, Gabriella Alexis, and some other characters. Enjoy the song and the most recent album of A $ AP Rocky, Testing.

GUM Studios, produces creative solutions for any type of artists and creative industries, seeking to inspire experiences, consolidate new relationships, engaging products, and their audiences, and project the potential of music videos.

Unlike many production companies in NYC, GUM loves to be a trendsetter with new creative solutions, the highest technology in teams and the greatest projection towards your audience. A group of professionals who want to surprise you every time you step on the studio for your music videos will be at your disposal.

As A $ AP Rocky, GUM understands that each customer is unique. That is why they have developed a high-quality system, where creativity and resources happen unlimitedly. The experience of this film studio in film and television has allowed him to see beyond the typical narratives, which always end up being an irrelevant video.


What do you need?

You will not find production companies that commit as much as GUM. It's not just one of the film studios in NYC ... It's who will help you create your vision for your next music video.